Are M&M’s Halal?
By Staff Writer, Halal Incorp
If you love M&M’s but also follow a Halal diet, you might be wondering—are M&M’s actually Halal?
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Do M&M’s Contain Haram Ingredients?
At first glance, M&M’s don’t seem to have any general Haram (forbidden) ingredients. They mainly contain chocolate, sugar, milk, and food colouring. However, there are a few concerns:
- Gelatin – Some candies contain gelatin derived from non-Halal sources, but M&M’s do not contain gelatin.
- Carmine (E120) – Certain red food dyes come from crushed insects, making them non-Halal. M&M’s used to contain carmine in some regions, but most versions today use synthetic colorants instead.
- Vanilla Extract & Emulsifiers – Some emulsifiers and flavourings, like lecithin, can be derived from animal sources. However, most M&M’s use plant-based soy lecithin.
- Rennet in Milk Chocolate – The milk used in M&M’s chocolate could contain enzymes from non-Halal sources, making it questionable for strict Halal followers.
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Are M&M’s Officially Halal Certified?
M&M’s do not carry a Halal certification in most countries. In fact, Mars (the company that makes M&M’s) has stated in some regions that their products are not Halal-certified.
However, this doesn’t necessarily mean they contain Haram ingredients—it just means they haven’t gone through official Halal verification.
As of February, 2025 the M&M’s official website FAQ’s section states:
“Are M&M’S Kosher/Halal/Vegetarian?
M&M’S are not certified as Halal or Kosher. However, they do not contain any pork-based ingredients.
In general, M&M’S are suitable for vegetarians. Please note, however, that red M&M’S contain a non-vegetarian colouring.”
According to the official statement above on the M&M’s website the red M&M’s are not Halal and any M&M’s which contain Carmine (E120) are not suitable for those who follow a Halal diet.
The Business Case For Halal In The UK
Pursuing Halal certification presents a strong business case for British companies, given the significant and growing Muslim consumer market in the UK. With an estimated 4 million Muslims in the UK as of 2025, their collective spending power on food, beverages, and other consumer goods exceeds £20 billion annually.
By obtaining Halal certification, companies can tap into this lucrative market, increasing brand trust and customer loyalty among Muslim consumers who actively seek products that align with their dietary requirements.
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Additionally, Halal-certified products appeal to a broader global audience, particularly in export markets across the Middle East, Southeast Asia, and other Muslim-majority regions, opening doors for international expansion.
As consumer demand for transparency and ethical sourcing rises, Halal certification can also enhance a company’s reputation, demonstrating a commitment to inclusivity, quality, and compliance with diverse dietary needs. In an increasingly competitive food industry, catering to the Halal market is not just a cultural consideration but a smart economic strategy that can drive long-term growth and profitability.
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Disclaimer: Not Religious Advice, Always Do Your Own Due Diligence, Visit The M&M’s Website.