Staff Writer, Halal Incorp
The Halal travel sector is now expanding at an unparallel rate. Muslim travellers are embracing Halal travel and also non-Muslim travellers who are looking for more conservative environments, hotels that are alcohol free, private swimming facilities, family orientated settings and many more services within this context constitute for the increase in the demand for Halal travel & tourism.
Worlds Top Halal Travel Destination 2016 Malaysia
In 2016 an interesting report was released by Amadeus entitled ‘Halal Travel 2016’. This report details how the sector is developing. Only two prior to that the Halal Tourism industry was shown to be worth around $145 billion. This staggering amount of wealth is a clear indicator in regards to the discussion around the value of pursuing and developing services and products tailored to the Halal travellers market. The report discussed the types of activities and excursions Muslim travellers may want to undertake. There is also recognition of the powerful role of women in regards to booking Halal orientated holidays.
Reports and studies such as the one produced by Amadeus are important in helping better understand the Halal travel and tourism sector. The information and data released in research allows for business confidence to develop. Currently investing in the Halal travel sector allows many opportunities for prosperity.
Halal Travel: Muslim Travellers
Muslim travellers are set to spend $157 billion by 2020, according to Faeez Fadhlillah, Founder and CEO of Salam Standard and Tripfez, during his presentation at the Arabian Travel Market’s Global Halal Tourism Summit 2018.
Last month in April Fadhillah speaking at the Dubai World Trade Centre, said that “changing global socio-economic trends will cause a growth in the importance of Muslim travellers for the economy. Saudi Arabia remains the top outbound market”, with Fadhlillah predicting that travel from the Arab state will grow a further 17 per cent by 2020.
Millennials, specifically from the middle classes, will be key in the growth of global Muslim spend. “In addition, second and third generation Muslim communities in developed economies such as Europe and North America now have far more purchasing power and overall, their combined growth generates increased demand for faith-based travel and tourism,” he said.
Muslim consumers who are interested in visiting worldwide destinations are also conscious of diet and the availability of Halal food. As technology has advanced there are now a range of Apps available which list Halal culinary outlets and restaurants in most major cities across the globe. The power of technology allows tourists to also access pray times for different parts of the world in different time zones.