Al Madinah, Saudi Arabia, Monday 27th August 2018 – Akmal Saleem, Chief Executive Oﬀicer (Maarij Group), announced one of the group’s most significant strategic partnerships today with the global leader in exotic beverages Rubicon Drinks.
Headquartered in Madinah Saudi Arabia, Maarij Group is establishing as a leading niche private trade and investment group with operations across the globe. Maarij Group has a strong network within Saudi Arabia which combined with their sales and marketing expertise, ultimately attracted Rubicon Drinks to partner with them to achieve their goals of enhanced sales, brand visibility and product penetration.
Rubicon Exotic Drinks opened their latest International oﬀice at Dubai, UAE in 2016. This was part of the commercial strategic plan to focus on the Sales and Marketing activities of the emerging markets in the Middle East, Africa and Asia from a central location. Rubicon has a strong footprint in over 40 international territories and is sold globally in over 12,000 supermarkets and 500,000 Independent retail outlets, Airlines and restaurants.
Akmal Saleem, Founder and CEO, upon announcing this partnership commented:
“Everyone at Maarij Group wakes up and strives for excellence, for us partnering with Rubicon is a clear statement of our intentions as a group and is testament of our continued growth and success in all markets we operate in, Alhumdulillah. We are very much looking forward to working with Rubicon and making them a household name like they are in all the other markets they are consumed in.”
Jose Jacob, Sales and Marketing Director (AMEA region):
“Rubicon enjoys the #1 position in the UK and Canada in the Exotic Juice category. Our aim is to replicate that success across the globe. Our exotic fruits are procured globally from countries where they grow best and processed in our facilities under strict quality control checks of the highest standards. We invest extensively in research and innovation to live up to our promise of Making the World More Exotic. Every day we remind ourselves of our social responsibility of bringing beverages to the market that not only oﬀer great taste and refreshment but are a healthier alternative.
When we choose partners in business, there is due diligence done to ensure that the partnership acts as a catalyst to mutual growth whilst ensuring the highest industry standards of ethics and professional conduct. We are confident that the Rubicon – Maarij Group commercial team will work relentlessly to ensure that the customers and consumers of the Kingdom of Saudi Arabia are served well beyond expectations.”
This new trade partnership has also expanded Maarij Group’s range of investment opportunities. The partnership leverages both companies’ resources, technologies, industry expertise, and market presence, and will include technical collaboration across the organizations as well as joint go-to-market initiatives.
About Maarij Group
Maarij Group is a holding company that has been established to manage and achieve global penetration in emerging and developing markets. For 15 years the founders and executives at Maarij Group have been building relationships and after establishing successful ventures across the globe, Maarij Group has influence, trust and respect with professional networks, investors and business ecosystems.
Maarij Group aims to establish a portfolio of activity and ventures that bridge the business gap between the Eastern and Western markets. With influence and understanding of both developed and developing markets, we have a quest to connect and empower the world through ethical enterprise.
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