Are Smarties Halal?
Edited By Staff Writer, Halal Incorp
Whether Smarties are Halal is related to where they are produced. In Britain & Canada, Nestlé’s Smarties are typically seen as Halal-friendly because they don’t include animal sourced ingredients like gelatine or carmine.
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The Story:
Smarties are well known colourful sugar-coated chocolate candies which were first introduced by Rowntree’s of the United Kingdom in 1937.
At the time they were originally called “Chocolate Beans,” they were renamed to “Smarties” to avoid confusion with pharmaceutical items.
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These candies fast became popular for their vibrant colours & crisp shell surrounding milk chocolate. In 1988, Rowntree’s was acquired and bought by the giant Nestlé, which expanded Smarties’ reach worldwide.
Over the decades, Smarties have evolved natural colourings replaced artificial dyes in 2006 & in 2005, the iconic cylindrical tube packaging was changed to a hexagonal shape.
Although quite similar to M&M’s in the U.S., Smarties have a unique texture as well as taste.
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In contemporary times, they remain a well loved treat, especially in Europe & Canada, with continued popularity across different age groups.
However, white smarties are not Halal (See Below). Also, the brand isn’t officially certified as a Halal product. In the America, Smarties are manufactured by a different entity (Smarties Candy Company) and are generally Halal, as the ingredients have only plant-based and synthetic aspects.
If you are still not sure, it’s good advice to double check the packaging or contact the manufacturer for confirmation, since ingredients and manufacturing processes can change.

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We contacted Nestle and asked them if their Smarties products were Halal or not. We received a response from them and a document which listed all their Halal suitable products.
See Nestle’s Response:
“Halal suitable products – updated 1 March 2025
Nestlé UK Ltd is committed to providing the most recent and correct information about its products.
All the products detailed below are UK market products, we are unable to provide the dietary status on non-UK products. Some UK retailers import Nestlé products from overseas, we are unable to guarantee
that these imported Nestlé products are suitable for you to consume. They are like their UK counterparts, but there are often recipe and production differences according to the country of origin.
We recommend checking the product label, even if you have previously consumed the product.
The products on this list are not Halal Certified unless stated
All products listed are also free from ethyl alcohol and gelatin
Any Glycerol (E422), Carotenes (E160a), Mono and diglycerides of fatty acids (E471) and PGPR (E476) where used by Nestlé are of vegetable/synthetic origin.
All products on this list are free from meat, fish and their derivatives.
Products listed in bold are recent additions/alterations.
Smarties All varieties – EXCEPT WHITE SMARTIES Are Halal”

Therefore all Smarties are Halal except white Smarties.
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Disclaimer: Always Check The Packaging & Labelling Of All Products As Recipes Can Change.
Note: This Article Contains Affiliate Links